Okt 11

The Key to Success in Southern Germany

The Southern German federal states of Bavaria and Baden-Württemberg with their almost 24 million consumers and thousands of leading companies are promising markets. Still, Danish companies do not live up to their potential in this area that has a GDP almost twice as big as Poland’s.

Are Danish companies really underperforming in Southern Germany? And if that is the case, what are the reasons? And more important still: What can we do to increase Danish exports to Germany’s powerhouse?

These are the questions that Ramboll, the German-Danish Chamber of Commerce, the Danish Trade Council and Dansk Industri want to discuss on 11 October.

A new study by Ramboll Management Consulting on additional business opportunities in Southern Germany gives the background.

We are looking forward to seeing you.


15.30 Registration
16.00 The Southern German Market – Additional Business Opportunities for Danish Companies
Henrik Stener Pedersen, Director of Ramboll Management Consulting
16.20 Panel discussion: What is the Key to Success in Southern Germany?
Markus Diederich, Managing Director of Ramboll Management Consulting
Friis Arne Petersen, Denmark’s ambassador to Germany
Philipp Schröder, Professor at Aarhus university and Director of the Tuborg Research Centre for Globalisation and Firms
Jacob Kjeldsen, Director, DI International Business Development, Dansk Industri
17.00 Networking, drinks and snacks




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