Nov 21

How to be successful with PR in the German market

PR - Event med Georg Kolb

In cooperation with our member Helium, we invite you to a networking event on the 21 of November, where Georg Kolb will talk about PR and how to promote your business in the German market.

Starter Kit for PR in Germany: What basic elements should be in place to perform PR in Germany such as German website, German sales material, German-speaking staff - or?

Is your company already active in the German market or are you considering it? Then come and get insights on how your company can work with PR in Germany when Dr. Georg Kolb, partner in the communications agency Klenk & Hoursch in Munich, gives advice and guidance on how to succeed with PR in the German market. Germany is Denmark's largest export market, and 430 Danish companies are already active in the German market. But Germany with its 80 million citizens still offers a lot of potential for many Danish companies.

About Dr. Georg Kolb Georg is Partner with Klenk & Hoursch, Corporate & Brand Communications based in Munich. He brings more than 25 years of experience in communications and marketing to his assignments, including Chief of Innovation at global PR agency Text 100 in New York, Business Director at communications consultancy Pleon in Dusseldorf, and Head of Marketing and Sales at social software firm Relevantec in Berlin. His consulting background includes major brand work such as change programs for Coca-Cola European Partners Deutschland, international media relations campaigns for IBM, or corporate publishing projects such as annual reports for management and technology consultancy BearingPoint. You can find more on his LinkedIn profile:


Deutsch-Dänische Handelskammer

Kongens Nytorv 26, 3. Etage
1050 Kopenhagen

21.11.2019 | 16:30
21.11.2019 | 19:00
The event is for free.

No-show-fee: 250 DKK excl. VAT

registration is not open yet

© Getty Images/Yuri_Arcurs









16.30 Welcome Reiner Perau, CEO, German-Danish Chamber of Commerce

16.35 Welcome by Lise Schubart, General Manager Helium

16.40 Dr. Georg Kolb will use practical cases and talk about the following topics:

 - The role of the media landscape: Introduction to the German media landscape, the Germans media consumption and advice to target your PR-efforts.

 - Tactics: Which tools should you use - the press, social media, conferences, other? How do you put together the best mix of channels to burn through effectively with your messages?

- Starter Kit for PR in Germany: What basic elements must be in place to be able to perform PR in Germany such as German website, German sales material, understanding German workstyle, etc.?

17.10 Q & A

17.25 Networking, drinks & snacks


The event takes place in collaboration with our member Helium Kommunikation, who in cooperation with Klenk & Hoursch, assists Danish companies with PR in Germany.

About Helium Kommunikation Helium Kommunikation deals within the field of both PR, communication consulting and political stakeholder engagement, and with a strong team of experienced employees and a wide network of external partners, can tailor the right solution to your company or organization. Helium Kommunikation are specialists in content production such as press releases, chronicles, digital content for SoMe and websites and newsletters. We help both Danish and global companies stand out from the crowd with engaging storytelling, creative campaigns and targeted press work. Helium Kommunikation also has solid experience with political interest careers and can help you with the right approach to get in touch with relevant politicians at Christiansborg. Helium Kommunikation is an internationally oriented communication agency with clients and professional networks in both Scandinavia, Germany and the United States as well as language skills in English, German and French.

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