nov 21

How to be successful with PR in the German market

Starter Kit for PR in Germany

In cooperation with our member Helium, we invited to a networking event on the 21 of November, where Georg Kolb talked about PR and how to promote a business in the German market.

About Dr. Georg Kolb
Georg is Partner with Klenk & Hoursch, Corporate & Brand Communications based in Munich. He brings more than 25 years of experience in communications and marketing to his assignments, including Chief of Innovation at global PR agency Text 100 in New York, Business Director at communications consultancy Pleon in Dusseldorf, and Head of Marketing and Sales at social software firm Relevantec in Berlin. His consulting background includes major brand work such as change programs for Coca-Cola European Partners Deutschland, international media relations campaigns for IBM, or corporate publishing projects such as annual reports for management and technology consultancy BearingPoint. You can find more on his LinkedIn profile: .de


16.30 Welcome Reiner Perau, CEO, German-Danish Chamber of Commerce

16.35 Welcome by Lise Schubart, General Manager Helium

16.40 Dr. Georg Kolb will use practical cases and talk about the following topics:

- The role of the media landscape: Introduction to the German media landscape, the Germans media consumption and advice to target your PR-efforts.

- Tactics: Which tools should you use - the press, social media, conferences, other? How do you put together the best mix of channels to burn through effectively with your messages?

- Starter Kit for PR in Germany: What basic elements must be in place to be able to perform PR in Germany such as German website, German sales material, understanding German workstyle, etc.?

17.10 Q & A

17.25 Networking, drinks & snacks


The event took place in collaboration with our member Helium Kommunikation, who in cooperation with Klenk & Hoursch, assists Danish companies with PR in Germany.

About Helium Kommunikation
Helium Kommunikation deals within the field of both PR, communication consulting and political stakeholder engagement, and with a strong team of experienced employees and a wide network of external partners, can tailor the right solution to your company or organization. Helium Kommunikation are specialists in content production such as press releases, chronicles, digital content for SoMe and websites and newsletters. We help both Danish and global companies stand out from the crowd with engaging storytelling, creative campaigns and targeted press work. Helium Kommunikation also has solid experience with political interest careers and can help you with the right approach to get in touch with relevant politicians at Christiansborg. Helium Kommunikation is an internationally oriented communication agency with clients and professional networks in both Scandinavia, Germany and the United States as well as language skills in English, German and French.

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